eToro vs Hargreaves Lansdown 2024 (2024)

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eToro vs Hargreaves Lansdown 2024 (1)

Written by StockBrokers.com

August 06, 2024

Is eToro better than Hargreaves Lansdown? After scoring the best share dealing accounts across 46 different variables, our analysis finds that eToro is better than Hargreaves Lansdown. EToro offers a wide range of assets and instruments and is well-known for its ‘social trading’ approach. It has among the lowest fees and best mobile app experiences of brokers we tested in the U.K., and offers a great starting point for those new to stock trading. Our analysis finds it better suited to short-term traders than long-term investors.

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Overall Rating eToroHargreaves Lansdown
Overall RatingeToro vs Hargreaves Lansdown 2024 (4) eToro vs Hargreaves Lansdown 2024 (5)
Charges & FeeseToro vs Hargreaves Lansdown 2024 (6) eToro vs Hargreaves Lansdown 2024 (7)
Investment ChoiceseToro vs Hargreaves Lansdown 2024 (8) eToro vs Hargreaves Lansdown 2024 (9)
Mobile AppeToro vs Hargreaves Lansdown 2024 (10) eToro vs Hargreaves Lansdown 2024 (11)
WebsiteeToro vs Hargreaves Lansdown 2024 (12) eToro vs Hargreaves Lansdown 2024 (13)
Ease of UseeToro vs Hargreaves Lansdown 2024 (14) eToro vs Hargreaves Lansdown 2024 (15)
EducationeToro vs Hargreaves Lansdown 2024 (16) eToro vs Hargreaves Lansdown 2024 (17)
RevieweToro Review Hargreaves Lansdown Review
Winnercheck_circle
Investments eToroHargreaves Lansdown
ISAinfoNo Yes
SIPPinfoNo Yes
Share TradinginfoYes Yes
CFD TradinginfoYes No
FundsinfoNo Yes
ETFsinfoYes Yes
Bonds - CorporateinfoNo Yes
Bonds - Government (Gilts)infoNo Yes
Investment TrustsinfoNo Yes
Spread BettinginfoNo No
Crypto TradinginfoYes No
Advisor ServicesinfoNo Yes
Trading Fees eToroHargreaves Lansdown
Minimum Depositinfo$100 info £1
Share Trading: 0-9 Deals/ Monthinfo£0 £11.95
Share Trading: 10-19 Deals/ Monthinfo£0 £8.95
Share Trading: 20+ Deals/ Monthinfo£0 £5.95
5 trades per year (£30k portfolio)info£0 £59.75
12 trades per year (£30k portfolio)info£0 £143.4
36 trades per year (£30k portfolio)info£0 £430.2
120 trades per year (£30k portfolio)info£0 £1074
3 fund trades per year (£30k portfolio)infoN/A £135
Annual Custody Fee: £0 - £250,000info£0 Up to £1,125
Annual Custody Fee: £250K-£500Kinfo£0 Up to £625
Annual Custody Fee: £500,000 - £1minfo£0 Up to £1,250
Annual Custody Fee: £1m and overinfo£0 Up to £1,000
Bonds - Corporate - FeeinfoN/A £20 - £50
Bonds - Government (Gilts) - FeeinfoN/A £20 - £50
ETFs - Feeinfo£0 £5.95 - £11.95
Investment Trusts - FeeinfoN/A £5.95 - £11.95
Telephone Dealing FeeinfoN/A £20 - £50
Broker Screenshots eToroHargreaves Lansdown
Website Gallery (click to expand)

eToro vs Hargreaves Lansdown 2024 (18)eToro vs Hargreaves Lansdown 2024 (19)eToro vs Hargreaves Lansdown 2024 (20)eToro vs Hargreaves Lansdown 2024 (21)eToro vs Hargreaves Lansdown 2024 (22)

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Mobile Trading Apps Gallery (click to expand)

eToro vs Hargreaves Lansdown 2024 (31)eToro vs Hargreaves Lansdown 2024 (32)eToro vs Hargreaves Lansdown 2024 (33)eToro vs Hargreaves Lansdown 2024 (34)eToro vs Hargreaves Lansdown 2024 (35)

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Education Gallery (click to expand)

eToro vs Hargreaves Lansdown 2024 (46)eToro vs Hargreaves Lansdown 2024 (47)

Platforms & Tools eToroHargreaves Lansdown
Web PlatforminfoYes Yes
iPhone AppinfoYes Yes
Android AppinfoYes Yes
Stock AlertsinfoYes Yes
Charting - Indicators / Studiesinfo105 15
Charting - Drawing Toolsinfo19 0
Charting - NotesinfoYes No
Charting - Display Corporate EventsinfoNo Yes
Charting - Stock OverlaysinfoYes Yes
Charting - Index OverlaysinfoYes Yes
Research eToroHargreaves Lansdown
Research - SharesinfoYes Yes
Research - CFDsinfoYes No
Research - FundsinfoNo Yes
Fund Research - Research ReportsinfoNo Yes
Research - ETFsinfoYes Yes
Research - BondsinfoNo Yes
Portfolio Allocation BreakdowninfoYes Yes
Education eToroHargreaves Lansdown
Education (Share Trading)infoYes Yes
Education (Funds)infoNo Yes
Education (Retirement)infoNo Yes
Client WebinarsinfoNo Yes
Client Webinars (Archived)infoNo No
Overall Summary eToroHargreaves Lansdown
Overall RatingeToro vs Hargreaves Lansdown 2024 (50) eToro vs Hargreaves Lansdown 2024 (51)
Charges & FeeseToro vs Hargreaves Lansdown 2024 (52) eToro vs Hargreaves Lansdown 2024 (53)
Investment ChoiceseToro vs Hargreaves Lansdown 2024 (54) eToro vs Hargreaves Lansdown 2024 (55)
Mobile AppeToro vs Hargreaves Lansdown 2024 (56) eToro vs Hargreaves Lansdown 2024 (57)
WebsiteeToro vs Hargreaves Lansdown 2024 (58) eToro vs Hargreaves Lansdown 2024 (59)
Ease of UseeToro vs Hargreaves Lansdown 2024 (60) eToro vs Hargreaves Lansdown 2024 (61)
EducationeToro vs Hargreaves Lansdown 2024 (62) eToro vs Hargreaves Lansdown 2024 (63)
RevieweToro Review Hargreaves Lansdown Review
Winnercheck_circle

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Comparing online share dealing platforms side by side is no small task. For our 2024 review of U.K. brokers, more than 900 data points were collected over a 10-week period and used to score each broker. Let’s compare eToro and Hargreaves Lansdown.

eToro vs Hargreaves Lansdown Comparison

For our 2024 Review, we assessed the best trading platforms in the UK for online share dealing. Let's compare eToro vs Hargreaves Lansdown.

Is eToro a good broker?

EToro offers a wide range of assets and instruments and is well-known for its ‘social trading’ approach. It has among the lowest fees and best mobile app experiences of brokers we tested in the U.K., and offers a great starting point for those new to stock trading. Our analysis finds it better suited to short-term traders than long-term investors.

Is Hargreaves Lansdown a good broker?

As the U.K.’s biggest investment platform for individual investors, Hargreaves Lansdown offers a wide range of investment choices for either beginners or seasoned investors. However, its fees are generally more expensive than rival brokers, which can become an issue for large investment pots.

Which broker is less expensive?

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Hargreaves Lansdown for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - eToro would cost £0 per year, while Hargreaves Lansdown would cost £59.75 per year.

12 trades per year - eToro would cost £0 per year, while Hargreaves Lansdown would cost £143.4 per year.

36 trades per year - eToro would cost £0 per year, while Hargreaves Lansdown would cost £430.2 per year.

120 trades per year - eToro would cost £0 per year, while Hargreaves Lansdown would cost £1074 per year.

3 fund trades per year - eToro would cost $100 per year, while Hargreaves Lansdown would cost £1 per year.

query_stats What type of trader are you?

New to the world of investing? See my picks for the best UK trading platforms for beginners. More experienced traders should check out my guide to the best UK Trading Platforms for Active Traders. If you're looking to trade shares on the go, read my guide to the best UK stock trading apps.

How do eToro and Hargreaves Lansdown compare in terms of minimum deposits required?

eToro requires a minimum deposit of $100, while Hargreaves Lansdown requires a minimum deposit of £1. From our testing we found for accounts between £0 - £250,000 eToro charges annual custody fees of £0, while Hargreaves Lansdown charges annual custody fees of Up to £1,125.

Which broker offers a wider range of investment options?

eToro offers investors access to Share Trading, CFD Trading, ETFs and Crypto Trading, while Hargreaves Lansdown offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts), Investment Trusts and Advisor Services. Neither have Spread Betting. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Do eToro and Hargreaves Lansdown offer ISA or SIPP accounts?

Self-invested personal pensions (SIPPs) and individual savings accounts (ISAs) are tax-advantaged savings accounts that are an important tool for many individual investors. You can read more about how these accounts operate at Gov.UK: Click here for SIPP information and here for ISA information. Our analysis finds that eToro offers traders access to neither of these accounts, while Hargreaves Lansdown offers traders access to SIPP and ISA accounts.

Do eToro and Hargreaves Lansdown offer cryptocurrency?

In our analysis of top brokers for share dealing in the U.K., we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum, which is still a somewhat rare offering amongst major U.K. brokers. Our review finds that eToro offers crypto investing, while Hargreaves Lansdown does not.

Which broker offers a better website experience?

Our testing concluded that the website of eToro is better than the website of Hargreaves Lansdown. eToro offers more functionality, is cleanly designed, and is, overall, easier to use for beginners and casual investors.

Which stock trading app is better?

To compare the trading platforms of both eToro and Hargreaves Lansdown, we tested each broker's stock trading app. All features compared, our analysis finds that Hargreaves Lansdown offers a better mobile app. Dive deeper: Best Stock Trading Apps UK.

Do eToro and Hargreaves Lansdown offer educational resources?

Educational offerings are of particular importance to those who are newer to investing, and we examine the availability of several different types of educational materials in our analysis. Our research finds that eToro offers traders access to Education (Share Trading), while Hargreaves Lansdown offers access to Client Webinars, Education (Share Trading), Education (Funds) and Education (Retirement). Neither have Client Webinars (Archived).

Overall winner: eToro

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